The Conversation

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Kennesaw State is a member of The Conversation, the world's leading publisher of research-based news and analysis. Operating through a unique collaboration between academics and journalists, this nonprofit, independent news organization publishes articles written by academic experts for the general public and edited by a team of journalists.

Articles on The Conversation

Articles published in The Conversation are brief and timely pieces that share researchers’ expertise in policy, science, health, economics, education, history, ethics and most every subject studied in colleges and universities. Some articles offer practical advice grounded in research, while others simply provide authoritative answers to questions that spark curiosity. Through a Creative Commons license, The Conversation distributes its articles to news outlets (such as the Washington Post, Time, Newsweek, CNN, Scientific American and other nationally recognized media sources), offering faculty members an opportunity to expand the reach of their research and expertise.

 

Benefits of Writing for The Conversation

  • Faculty work directly with editors from The Conversation who provide feedback and support to ensure the article is written for a general audience.

  • Faculty members sign off on their article before it is published.

  • Articles are published in print and online publications ranging from hyper-local to international media outlets.

  • Faculty authors receive a profile page on The Conversation with a dashboard that shows analytics for each article.

  • Other benefits cited by faculty from member institutions include:

 

Writing for The Conversation

91ÇàÇà²Ý’s faculty members can pitch article ideas directly to The Conversation or collaborate with a member of the media relations team within the Office of Strategic Communications and Marketing to ensure the submissions are compelling and newsworthy.

 

How We Support Our Faculty

91ÇàÇà²Ý’s media relations can help faculty get published in The Conversation in several ways:

  • Connect editors researching specific topics for The Conversation with faculty members with expertise in that area.
  • Idea generation: We’ll help you shape your expertise and suggest ways to make the pitch relevant to trending topics, topics of interest or even current news items.
  • Refinement assistance: We’ll provide initial feedback and help polish your article pitch before it’s seen by the editors at The Conversation.
  • Expert opportunities: We monitor daily expert requests from The Conversation and can hopefully connect you with editors seeking insights in the field you work in.
  • Amplification support: We look to enhance your article’s reach through 91ÇàÇà²Ý-specific channels allowing the most eyes possible to see your research.

 

Recent 91ÇàÇà²Ý Faculty Articles

  • by Stacy Keltner, professor of philosophy
  • by Monica Swahn, Dean, Wellstar College of Health and Human Services
  • by Bob Buresh, professor of exercise science and director of the Exercise Physiology Lab

 

What Makes a Good Pitch

The editors of The Conversation consider these four things when reviewing a pitch:

  1. Audience appeal: Is the topic interesting and accessible to a general audience? What do non-experts need to know about this subject?
  2. Timeliness: Is the piece relevant now? Whether it’s new research, a timely commentary, or a piece reflecting on current events or anniversaries, explain why it matters today.
  3. Expertise: Are you an authority on this topic? Clearly outline how your expertise and research are relevant.
  4. Brevity: Can you convey your points effectively in 1,000 words or fewer? The goal is to highlight critical insights without overwhelming the reader.

 

Getting Started with The Conversation

Step 1: Create an author profile:
Faculty members interested in becoming a contributor to The Conversation:

Step 2: Develop a pitch
Faculty members are encouraged to develop pitches based on their expertise and research and either reach out to 91ÇàÇà²Ý’s media relations team or submit a pitch directly through The Conversation website:

(Note: 91ÇàÇà²Ý’s media relations team are available to help you hone your idea/pitch. You can reach out to the team at mediarelations@kennesaw.edu)

Step 3: Writing Your Article
Once your pitch is approved by the editors at The Conversation, you’ll work with an editor to develop and refine your article. The process typically takes three to six weeks, but for urgent and breaking news, an expeditious process can get it down to 24 hours to three days.

Once you’re an author, you’ll have access to a personal author dashboard that will allow you to track the article’s reach, readership demographics, and engagement metrics, including comments and social media interactions. These insights are valuable for demonstrating the impact and reach of your work