Minor in Retail and Consumer Services

The Retail and Consumer Services Minor studies the best methods to get products into consumers鈥� hands. This minor will introduce you to retailing as it involves selling goods and services to the final consumer. In addition, you will be able to define critical activities, procedures and decisions related to the function of a successful retail unit. You will also examine the practices of retail distribution and merchandising related to retail management.

 

91青青草 Retail and Consumer Services students in the classroom

Program Snapshot

Required Courses: (9 credit hours)

  • MKTG 3100: Principles of Marketing
  • MKTG 4300: Basic Retailing
  • MKTG 4350: Retail Management

Electives (6 Credit Hours) Select two of the following:

  • ATT 3100: Fashion Merchandising
  • ATT 3800: Fashion Forecasting, Data Analysis & Consumer Trends
  • MKTG 3800: Entertainment Marketing
  • MKTG 4500: Internet Marketing and Global Business
  • MKTG 4520: Social Media Marketing
  • MKTG 4620: Services Marketing
  • MKTG 4650: Advertising
  • MKTG 4880: Hospitality and Tourism Marketing

Total Number of Credit Hours: 15

Related Degrees & Programs

Coles College of Business

Kennesaw State University 
Coles College of Business
Burruss Building, Room 245 
560 Parliament Garden Way NW 
Kennesaw, GA 30144

Phone: (470) 578-6425

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